Nobody laughs at my tackle
I’m Phil Alder. I live to fish and I love fishing tackle. I started fishing before I started talking. (Even today, I’d still rather fish than talk – unless it’s about fishing.) A couple of years ago I had an idea to design soft plastic lures and spinnerbaits exclusively for Australia and New Zealand anglers. I designed fishing tackle for us and then I tested lures. I tested jigheads. I tested spinnerbaits. I tested metal jigs, I tested fishing line, I tested fishing rods and when I was happy, I gave Bozos Fishing Tackle to other passionate anglers to test and try. Before long, the stories started. Stories of Bozos outfishing the big lure brands. Stories (and photos) of monsters like Murray Cod, Barramundi, Marlin, Snapper, Kingfish landed on Bozos - by novice anglers, on their first cast. Stories of serious anglers sponsored by competitors secretly switching to Bozos.

Lucky for fish, Bozos aren’t available everywhere
Bozos are helping anglers all over Australia and New Zealand catch more fish with less effort. This has happened in both saltwater fishing and freshwater fishing. If that sounds like a recipe for angling fun, you’d be right. Word is spreading fast. So is demand. There’s a good chance your favourite tackle store stocks Bozos. But we’re still not everywhere. If your local store doesn’t have Bozos lures and jigheads, ask them to get some in. Or click on the link below to find your nearest supplier. Click for Nearest Supplier

New Bozos online shop
Having trouble getting your hands on Bozos? Visit our new online tackle shop. Check out our expanding range of lures and jigheads, then buy with confidence using our secure online payment system. Click for Bozos Shop

Free tips on catching local fish species
We are so passionate about helping you catch more fish, we have started a section in which we give you free advice on the best methods to fish for different species - what lures and tackle to use and the best techniques. First up, Big Snapper. Watch this space for future articles for other species. Have a question about technique? Send us an email and we will tell you what works. We don’t just want you to enjoy fishing with Bozos, we want you to love it! Click for Tips/Techniques

Bozos katch1 King Jig catches record GT. These sensational lures give off a hummm as they are worked and the large surface area and Bozos unique "Dazzle Eyes" make these jigs really stand out. Available in 400gram, 500gram and 600 gram sizes.All have luminous white in 4 different colour combinations, blue, pink, orange and green.